Privacy statement

We respect your privacy! Any and all the information collected on this site will be kept strictly confidential and will not be sold, reused, rented, disclosed, or loaned!

Any information you provide will be held with the utmost care and will not be used in ways that you have not consented to. If you have any questions, please feel free to call or e-mail us.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your data is only held for as long as is required to provide you the services you have requested.

How we use your data

We hate SPAM as much as you do so we never share your details with anyone else. We only use your information with your consent as follows:
- to deliver your order
- to process your payment (via our secure payment service, no-one at Dancemania has access to your full card details)
- to support you with any queries regarding our products or services
- if you consent, to email you with offers and news about our products and business. Every email contains a link for you to easily opt out at any time.

How we collect your data

We collect only the minimum amount of appropriate data and keep it for the minimum time necessary to provide you with the services you request in the following circumstances:
- you place an order on our website, by telephone or in store
- you create an account online
- you make an enquiry via telephone, contact us form or by email
- you sign up to our VIP Teacher Scheme
- you sign up for an exclusive Dancemania Key Fob in store
- you enter a competition or prize draw
- you require a refund
- you book a pointe shoe appointment
- you engage with us on social media
- you sign up to our email newsletter online or in store
- you provide a review or comment online
- you use our car park or visit any of our premises where CCTV is in operation (your image will be recorded during your visit).

The information collected is the minimum for each purpose, it is stored securely and is only available to the Dancemania staff directly responsible for providing the requested or related service. The data is never provided to anyone else unless there is a legal need to do so e.g. investigation of a crime

Dancemania Key Fob

The Dancemania Key Fob entitles shoppers at our store to exclusive discounts and deals. When you sign up in store you consent to allow us to transfer your details into our secure electronic system where you will receive an email to inform you about these exclusive events plus other offers and news. We securely store your paper details and completely destroy them once they are captured electronically.

You have total control over the electronic data we hold for you and can opt out of emails at any time by simply clicking on the unsubscribe link that appears at the bottom of all of our communications.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. However, if you would like to, you can change your settings at any time using this link:

Links to other websites

Our website contains links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your use of this website constitutes acceptance of our policy.
Dancemania Dancewear

Happy to take your call 7 days a week: (44) 1202 681801

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